Not Endorsed By Famous People
The Botanist Gin wanted a "Celebrity Ad." Instead we pitched celebs like Jon Hamm and Jeff Bridges, famous for drinking something other than gin. They don't drink gin, but if they did, it would probably be this one.

Client loved it. Bought it. Then scrapped the budget. 
Free For Thieves
Orchard Thieves Cider wanted sampling for their new pint glass. We wanted to set up events for people to bring the other pint glasses they've stolen from pubs (don't lie, we've all done it) and trade it in for a free pint in the new glass. Which they can then steal all over again.

Client loved it. Bought it. Then binned the entire brief.
Charity shop clear-out
Captain Morgan thinks any glass is the perfect glass. But also wanted to do a free glass pack-promo. Instead, we wanted to raid charity shops and buy out all their glassware to use for the promo.

Client loved it. Then thought it would be easier to just make their own glasses. 
Scroll and save a life
We've all been there. Scrolling TikTok, then suddenly it's 4am and you're questioning life choices. Well we told TikTok to sponsor Blood & Bone Marrow Donation Centres to encourage people to go sit in a chair for a few hours and scroll for good. They'll even be rewarded with a red verification tick on their channel..... and you know, saving lives and stuff.

Client liked it. But was scared of needles or something
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