Desperados wanted to create a summer festival activation with sampling at the heart. So we created Paintworks - an exclusive area where samplers can get their body marbled in UV body paint to light up the rest of their festival.
After launching in the UK at We Are FSTVL, BoomTown, Elrow London and SW Four where festival-goers tried over 20,000 samples, Paintworks was then picked up globally to activate across Europe and Africa, resulting in thousands of festival-goers showing off a new festival trend on social.
After launching in the UK at We Are FSTVL, BoomTown, Elrow London and SW Four where festival-goers tried over 20,000 samples, Paintworks was then picked up globally to activate across Europe and Africa, resulting in thousands of festival-goers showing off a new festival trend on social.
It was also awarded Silver at the IPM Awards.
